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ACO Compliance Programs

Accountable Care Organizations
Marketing and Affinity Programs

ACO Marketing - So you have an ACO, how do you market it and grow it? Marketing an ACO has unique challenges: For Medicare ACOs, beneficiaries can move in and out of your ACO network at will, choosing any provider they want to see.  Commercial ACOs need to attract Plan members to their unique ACO sub-network.   An ACO needs to create methods to bind members and beneficiaries to the ACO's provider network to effectively manage care.   Growing the ACO's base of beneficiaries or members requires targeted strategies to communicate the value of using ACO providers under original Medicare benefits or as a sub-network of a health plan.

ACG's team of marketing strategists and communications experts can assist your ACO with:

Market Strategy and Differentiation

Beneficiary Communications (including compliance evaluation)

Designing Affinity and Value Added Programs

Communicating ACO Care Management Programs to Beneficiaries

 Contact ACG today.....