After observing a high volume of marketing-related complaints that the federal government believes are driven by the actions of third-party marketing organizations (TPMOs), CMS this month is implementing several new requirements aimed at protecting Medicare beneficiaries as they compare coverage options during the 2023 Annual Election Period (AEP) that starts on Oct. 15. And while one trade group is concerned that the changes may leave some independent agents and brokers out of the AEP, two marketing experts say they don’t anticipate a major shakeup and are hopeful that the changes will only weed out the bad actors. Read full article.