Aaron Eaton Sr.
Sr. Vice President, Corporate Strategy & Product Development
Aaron Eaton leads initiatives focused on solving business challenges faced by Medicare Advantage, Medicaid and Health Insurance Exchange issuers. As government healthcare programs adapt to a rapidly-changing environment, he and his colleagues at ATTAC provide guidance on how plans can maximize revenue opportunities, evaluate efficiency and effectiveness, and ensure compliance.
He has held multiple healthcare leadership roles focused on strategy, development and revenue growth. In his most recent role with Bloom Insurance Agency, he served as Senior Vice President for Strategy, and was responsible for enhancing and growing the value-based enrollment and technology platforms used by Medicare Advantage plans’ sales departments.
In his ten years with Gorman Health Group (GHG), Aaron served the company in several roles including Chief Strategy and Development Officer and partner. While at GHG, he helped build new capabilities to keep pace with Medicare Advantage and the Health Insurance Marketplace, and worked with dozens of health plans to solve business challenges through technology solutions.
While with the Centers for Medicare and Medicaid Services, Aaron served as team leader and Division Director within the Medicare Drug Benefit Group where he established review procedures and policies for incoming Part D formularies and benefits.
He earned his Doctor of Pharmacy degree at the Philadelphia College of Pharmacy and Science. He co-founded Be A Giver, Inc., a non-profit organization that supports several local community initiatives.